At the beginning of March, going into Digital Storytelling and Branding I had a general idea of what we’d be working on. My initial thought on what the class would be about was pretty accurate. Given as how I currently have a business that caters to people’s digital needs. One project I started during my tenure in this class is to help my brother in law create promotional and branding material for a Mexican pizza chain. For this, we used the “Three Little Questions”, 1. Who are you? 2. What do you do? And 3. Why does it matter?. These questions helped guide me on getting the appropriate information I needed to successfully brand my brother in laws business. Making sure my own personal brand is spot on to help others and to help them achieve their goals. “Branding is about knowing what you stand for and how you communicate the values and character of your product or service, (Cosper, A,)”. Learning brand differentiation and how brands can stand out in a crowded economy. We learned how to compare different companies by practicing on analyzing Walmart vs. Target. Branding is a very important factor when it comes to a companies success. “Most entrepreneurs go to market not with a brand, but with an idea-an idea that can be so soulful and personal that it can be challenging to present and explain to others, (Cosper, A.)”. One thing I also learned was how to categorize companies by using Archetypes, this is something I had no prior knowledge of. Learning the different personalities from companies and being able to name them in a unique way was pretty cool to learn. The last thing I felt was great and new is I got to create a Brand Story video for the class. I took advantage of my videography skills and my associates in music to create a video that was 100% done by me. From the cinematography to the music composition I enjoyed taking my time and working on this. I can’t wait to see what I’ll be learning in the next few months. 3 classes down just a few more to go!
Best,
Gilbert
References
Cosper, A. (2015, March 24). It’s Not You, It’s Your Story: Why Branding Matters. Retrieved March 28, 2020, from https://www.entrepreneur.com/article/243371
Gilbert Cruz's Mastery Journal 