Starting this class I went in with an open mind and ready to soak up any information I could. It’s a great tool to be able to analyze the way your consumers purchase and use that to shape your future products or practices. In our first week discussion we were able to analyze a classmate’s chosen business and research what the typical market would be for that business and how a typical decision is made for one of those customers. I was very enlightened by my classmate’s company Me Time Day Spa which was chosen by Destiny Frye. This Spa has great things going for it but by expanding their client market they’d be able to increase their revenue and pull in some more customers. For example by offering a promotional price on spa packages for Boyfriends or Sons purchasing things for their girlfriends or mothers they’d be able to tap into a market that’s not just for mothers day or valentines day but for birthdays and other gift giving holidays. In week 2 we were told to dive into our own case study companies and mine being South Texas College, I got to analyze it from a different perspective than I had been doing. This was cool because it forced me to rethink why I chose to attend South Texas College and analyze it. “Psychographic information might be your buyer’s habits, hobbies, spending habits and values, (Meredith, A.)”. Some of the reasons a person would pursue a degree at South Texas College is because of mostly financial and an expansion of career options they would provide. Then I had to dive into the demographics of the community college. From here I determined that a community college’s demographics aren’t very narrow. Students with the age of 17 to 70 could be the possible window for a higher education at a community college. Starting with the youngest are newly graduated high school students looking to gain an associates degree or one of many certificates STC offers. From there students that are older in careers are either seeking an upper hand that a degree could offer them at their current jobs or enhanced professional development that’ll make them better at their jobs and open up more opportunities such as managerial one’s at their current job. The older students usually just seek an education for fun, to kill time or learn a new hobby. Consumer or Customer behaviors are always changing and evolving, I knew this already but this class solidified my thoughts on the matter. Keeping up to date on how your customers behave is a matter of sink or swim for a business, this is something that shouldn’t be overlooked. Overall great class and I thank my professor Dr. Butler for bestowing upon me the knowledge I now know. Onto the next class and inching closer to the finish line. See y’all next month.
Best,
Gilbert Cruz
References
Meredith, A. (n.d.). How to Use Psychographics in Your Marketing: A Beginner’s Guide. Retrieved April 7, 2020, from https://blog.hubspot.com/insiders/marketing-psychographics
Gilbert Cruz's Mastery Journal 