Initially before I started this class I thought we would be learning some high tech new ways to market online or just a new way of doing things. It seems as if my thoughts were misaligned with the content of the class. Learning about Influencers and Brand Ambassadors and how those systems work was entirely new to me. The only thing I knew about influencers and ambassadors are those that I saw on Instagram representing gaming brands or even workout apparel. Studying more into this I can see how such programs help regular businesses with something to sell, rather than the college case study company I’m using for my Marketing Plan. Although my thoughts were this narrow I can now see how an Ambassador program could work with the college. Using Work Study students as ambassadors who create content and showcase their love for the college that’s employed them and educated them. Work study employees would be the easiest and dare I say “cheapest” way of created content and a narrative that tells future students that we think like them and get where they’re coming from. The other alternatives would be to cyber stalk people online to see which already have the ambassador potential by rating their fandom with the college. Either freshly high school graduates, parents or even older students who are eager to start their journey with STC. This is the halfway course of my Master’s degree, a little more than a year ago I thought I wouldn’t be in this situation but here I am. I can’t wait for December, and be able to do so much more career wise. Keep one foot in front of the other and never stop questioning things. Jumping into the darkness without a light sums up how I’ve been treating my professional and educational career. December isn’t the end, but the beginning. See you next month in Advanced Digital Marketing Strategies, stay safe.
Thank you Mr. Cossin for being a great instructor!
Best,
Gilbert Cruz
Gilbert Cruz's Mastery Journal 