Mastery Reflection Post- Advanced Digital Marketing Strategies

Starting the month of July, I was completely rested with our one week off between semesters. I hadn’t seen any time off since Spring Break, it’s been pretty intense. Going into this class I knew we were going to do a little email marketing and other things but starting off week one we dove head first into development of our Internet Marketing Action Plan or IMAP. The first week we started off with a template that we were allowed to download and add our case study company information with. We started off with a Relationship Development Strategy which was getting information on demographics of our customers, creating profiles, roles and personas and utilizing the ADAS Model. Attention, Interest, Desire and Action. Some other things we did were like create a unique value proposition or UVP and create SEM ads that can be tested. Needless to say this wasn’t as easy as I thought nor was my instructor. She did a great job keeping us on our toes with grading and monitoring everything we turn in. Diving into how to establish trust and authority online was a big one too. Being able to see other examples of how to establish these things was key to our overall plan. Mrs. Cornell also helped us engage with our ads not only on a banner or social media aspect but she guided us through email marketing and how to prioritize certain ways to advertise to help us with our ROI. Overall I found this class to be fun and difficult, one can only imagine what Full Sail has in store for us these last few months of the Digital Marketing Masters. Hopefully this whole COVID pandemic calms down that way I can find a good job once I’m done, five more months to go!