Starting off this month I was intrigued at all the cool things you can accomplish through analytics and how intimidating they can be. This month Professor Arlen was able to guide our group through the dark forest that is Analytics. Being able to get Google Analytics certified was a great asset to my resume and will potentially help my cohered find potential jobs. I believe we now have the tools to build our house and make it strong. During week one I felt like what little we had gone over in an earlier class I felt that was just the tip of the iceberg and now having gone through this month I feel like we got to not only see the rest of the iceberg but we learned it’s date of birth, favorite movies and family. I really enjoyed when we dissected Landing pages and what helps them sell. SMART goals is where the real meat is at, with their accompanying KPIs. SMART being specific, measurable, attainable, relevant and time-bound, using this as a road map can do great things for individuals and big companies. Having individuals who are keeping track of the KPIs “Key Performance Indicators”, is a life or death situation for any size company. If a company isn’t willing to evolve, expand or change they’ll sink. If you take Walmart for example, twenty years ago Walmart was a power house but then along came Amazon, by having an online business that delivers groceries now Walmart has taken a hit where they added more self service stations with less workers. To wrap things up we dived head first into Digital Analytics and we were pretty much blown away at how we can gather and interpret the information to better help the company’s we’re working for. One more class to go, Full Sail’s virtual career fair is in Nov. and I’m nervous and excited, see you at Graduation! Enjoy this video I poured my heart into, thank you and stay safe!
Best,
Gilbert Cruz
Gilbert Cruz's Mastery Journal 