Strategic Internet Public Relations is pretty awesome throughout the whole class. A strong thing I learned was Ethics and how they play a big part with how a company is perceived and seen. Making sure a company is perceived as human rather than a mechanical machine that it really needs to be to run. By having a face and an ethic code people will feel more in touch with the company rather than interacting with it just for their products. Being able to clearly lay out your goals, tactics, and what you’d like to measure was another big thing I learned in this class. Maneuvering through the jungle that is the internet, there’s a lot of information that can be found and gathered. It’s up to the strong willed people to create goals, ensure that everyone’s on the same page and make the right decisions moving forward. Being stiff and firm can only lead to being broken, being flexible and eager for change allows companies and individuals to change with the fast paced ever evolving marketing world. Another big thing that was new to me was how to internally run a PR campaign and the extreme lengths one has to go through to ensure it goes smoothly. In my research there are practical steps that need to go in order for a successful internal PR campaign to run starting off from researching everything that pertains to the campaign and presenting this information to everyone who matters for it to work. From there it’s easy to maintain it, setting up a monitoring system to gauge how it’s being perceived online along with a healthy way of changing and evolving. Going into this class I wasn’t sure what I’d be learning and I couldn’t be more happy with it. All these neat new things I leaned will for sure be applied to my current job, and any possible ones! Two more classes to go, this year has been wild, nevertheless my resolve has never been stronger. Time to keep pushing on!
Best,
Gilbert Cruz
Gilbert Cruz's Mastery Journal 